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The Cornell Management Game (CMG), is a computer-based business simulation that involves an ongoing series of strategic decisions related to a hypothetical manufacturing company in a competitive environment.
Simulation DescriptionParticipants work in (four to six) teams to produce a written strategy (optional) and a series of specific decisions as the simulation progresses. In this setting, participants must decide: · Which of three products they will manufacture. · In which of three markets they will sell their products. · Number of credit sales days they will offer their customers. · Budgets for advertising and sales representatives. · Investments in R&D, capacity, and efficiency upgrades. · Short and long-term borrowing strategies. · Management of dividends and stock sales/repurchases. · How changing macroeconomic conditions will affect their decisions. The simulation is sophisticated enough that participants cannot easily “game” it by backing out formulas, yet simple enough that they can begin with minimal preparation. The CMG is complex enough to intrigue graduate business students and executives, yet simple enough to allow undergraduates to play and learn from it as well. The participants do not play against the computer, but rather compete against one another, so there is no “correct strategy” for the simulation—any number of well-executed strategies can win.
Company Officers Jerome E. Haas, PhD. Professor of Finance and
Business Strategy (PhD, Carnegie Mellon). Professor Haas is the creator of
the Cornell Management Game. His
interests are corporate and capital-market finance, business strategy, and the
economics of energy and regulation. Seymour Smidt, PhD. Nicholas H. Noyes Professor of
Economics and Finance; Director, Leadership Skills Program (PhD, Chicago).
Professor Smidt currently teaches the Management Game at Cornell
University and has developed the Investment Component of the Game.
Professor Smidt’s interests are in finance, managerial economics, and
market microstructure. Phillip Tomlinson (Cornell MBA 2001) Phil is the first and only authorized instructor for the CMG outside Cornell University, and is the creator of the Business and Executive Seminar series. He has conducted both corporate and community-based workshops throughout the U.S. and overseas. Phil worked as a Teaching Assistant at Cornell’s Johnson Graduate School of Management for: Entrepreneurship
and Enterprise Class (David BenDaniel, PhD) Phil has also been an advisor to businesses on business planning and strategy, and has conducted a variety of seminars and workshops on communication. His special interests include personal and team development, decision strategies and game theory, strategy modeling, and business ethics. He also developed the Analysis Tools for the CMG.
Contact InformationTo obtain more information or arrange for a simulation to be conducted on your site, contact Phil Tomlinson by one of the methods provided below.
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Send mail to lhd5@cornell.edu with
questions or comments about this web site.
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